Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery

The clever part of this Reykjavik food tour is its supermarket start. Instead of dropping you at a restaurant and handing you a plate of unfamiliar food, it shows you how Iceland eats and shops, then lets you sample local flavors over lunch at a microbrewery. I like the mix of everyday food culture and a relaxed sit-down meal. I also like the small group, limited to 12 people, which should make questions and conversation easier.

The main drawback is the price: $123 per person is a serious spend for a two to three-hour outing. You are paying for guidance, tastings, lunch, and craft beer, not just a meal, so the value depends on how much help you want choosing Icelandic foods.

Key points to know before booking

• The supermarket visit comes first: You begin on Laugavegur, Reykjavik’s main shopping street, learning about local produce and food in an ordinary grocery setting.
• Lunch is held at MicroBar Reykjavik: The microbrewery is reserved exclusively for your group during the tour.
• You sample several Icelandic flavors: The meal is designed to help you figure out which local dishes and ingredients you actually enjoy.
• Craft beer is included: The experience includes complimentary tastings of local brews alongside lunch.
• The group stays small: A maximum of 12 people makes this more personal than a large food walk.
• It ends in central Reykjavik: The tour starts at Dill Restaurant, Laugavegur 59, and finishes at MicroBar Reykjavik, Laugavegur 86.

Why the grocery store is the smart starting point

Icelandic food can feel unfamiliar, and restaurant menus do not always explain the everyday products behind the dishes. This tour handles that problem in a useful way: it starts in a grocery store on Laugavegur, where you can learn about food as Icelanders buy it, not only as it appears on a restaurant plate.

That setting matters. A supermarket gives you a look at common produce, local food choices, and the practical side of eating in Iceland. You can see what is sold for daily meals and get a better sense of what makes the country’s food culture different from your own.

The visit also gives the guide room to explain where food comes from and what is common in Iceland. The available details do not name specific products or promise a fixed shopping list, so you should expect discussion and discovery rather than a set parade of famous Icelandic specialties.

I like this approach for first-time visitors because it takes some pressure off the meal that follows. You are not expected to know the difference between every dish or ingredient before you arrive. Instead, you get context first, then a chance to taste.

The store is on Laugavegur, Reykjavik’s main shopping street. That puts the opening portion right in the center of town, close to other city sights and public transportation. The meeting point is Dill Restaurant at Laugavegur 59, a detail worth saving in your phone before you leave your hotel.

From Laugavegur shopping street to a private brewery lunch

After the grocery-store visit, the group moves on to a local microbrewery for lunch. The brewery is exclusively reserved for the tour group during your visit, which gives the meal a more private feel than a typical stop in a busy public restaurant.

The lunch includes several Icelandic dishes and flavors. That wording is important because this is not presented as one large signature meal. You get a range of tastes, allowing you to decide what works for you and what does not.

That sample-and-compare format is especially useful in Iceland, where you may want to try local food but feel cautious about ordering a full portion of something unknown. A small taste lets you experiment without turning one unfamiliar dish into an expensive mistake.

The tour also includes complimentary tastings of local craft brews. Beer is paired with the food, giving you another way to understand local tastes. The information does not specify the brewery’s beer list, the number of pours, or whether nonalcoholic options are available, so ask ahead if those details matter to you.

The final stop is MicroBar Reykjavik at Laugavegur 86. Since the tour ends there, you finish in a central part of Reykjavik rather than being returned to the starting point. The walk between the start and end points is within the city center, but the exact route and transportation arrangement are not specified, so be ready to follow the guide between stops.

What the food tasting can teach you

A good food tour should do more than fill you up. This one is built around comparison. You try different Icelandic dishes and flavors, then use your own judgment to decide what you would order again.

That can be more useful than a standard restaurant meal. A single dish may tell you whether you like that dish, but several samples can give you a wider sense of local cooking. You may find one flavor appealing, another too strong, and a third worth seeking out later in the trip.

The supermarket portion adds another layer. You can connect prepared food with the ingredients and products sold for home use. That makes the experience useful beyond the three-hour schedule, since you may leave with a better idea of what to look for in shops and casual food stops.

I also appreciate that the tour does not frame Icelandic cuisine as something you must automatically love. Its purpose is to help you learn what suits you. That is a sensible attitude for an introduction to local food, especially if your tastes are cautious or you have dietary preferences that make unfamiliar meals harder to manage.

Still, the description does not list the exact dishes served. If you need to avoid particular ingredients, contact BiteSized Iceland before booking. The available information says most people can participate, but it does not give a detailed allergy, vegetarian, vegan, or gluten-free policy.

Craft beer adds a local angle

The beer tasting gives the lunch more character than a basic food sampling. Iceland has a growing craft-brewing scene, and tasting local brews alongside food can help you notice how drinks affect the flavors on your plate.

You do not have to plan a separate brewery visit for this experience. The tasting is built into the lunch, and the group has private use of the microbrewery during the tour. That combination makes the stop feel focused, with the food and beer forming one activity rather than two unrelated outings.

The word complimentary means the tasting is included in the tour price. You should not need to pay extra for the listed beer samples, although the number and type of pours are not provided.

This part is best for adults who enjoy trying beer and for anyone curious about Icelandic brewing. It may be less useful if you do not drink alcohol, since the supplied information does not confirm an alternative tasting. Ask the provider before booking if that is important to you.

Is $123 a fair price?

At $123 per person, this is not a budget lunch. You could spend less by visiting a Reykjavik grocery store on your own and ordering food independently. The tour earns its price through the explanation, the guided tasting, the private brewery setting, and the chance to try multiple local dishes without having to plan the experience yourself.

The small group also affects the value. With no more than 12 people, you are not joining a huge food procession. You should have a better chance to hear the guide, ask questions, and discuss what you are tasting.

The tour lasts about two to three hours. That makes it a manageable half-day addition to a Reykjavik schedule. You get a substantial introduction to local food without giving up an entire day for a long excursion outside the city.

I would consider the price reasonable if you are specifically interested in Icelandic food and craft beer, or if you want help making sense of local choices early in your visit. I would think twice if you mainly want a large meal, a broad sightseeing tour, or the lowest possible food cost.

The best value may come when you book it near the beginning of your stay. The grocery lesson can guide later shopping, and the tasting can help you decide which Icelandic dishes to seek out at other meals. That practical follow-up is part of what makes the tour more useful than lunch alone.

Timing, meeting point, and group size

The start time is 11:00 a.m. You meet at Dill Restaurant, Laugavegur 59, in central Reykjavik. The tour finishes at MicroBar Reykjavik, Laugavegur 86.

The two addresses are both on Laugavegur, so the experience is well placed for a day spent in the city center. It is also near public transportation. Since a mobile ticket is accepted, you can keep the booking on your phone rather than print a voucher.

Allow the full three hours even though the stated duration is approximately two to three hours. The food-store stop, movement through town, tasting, and lunch all take time, and you will want some breathing room before scheduling another activity.

A maximum of 12 people is listed. That is small enough for a more direct exchange with the guide, while still large enough that you may be sharing the meal with people who have different tastes and questions.

Most people can participate, but the details do not state how much walking or standing is involved inside the store and between stops. If mobility is a concern, ask BiteSized Iceland for the exact route before booking.

How this fits into a Reykjavik visit

This experience works best as a city-based food introduction, not as a full tour of Icelandic cuisine. It stays in Reykjavik, uses a central shopping street, and ends at a brewery in the city.

You will not be visiting farms, fishing villages, or producers outside the capital based on the information provided. The focus is narrower and more practical: learn about food in a grocery store, then taste local dishes and beer in a private microbrewery setting.

That makes it a good choice on a day when you want something local but do not want a long drive. It also works well in poor-weather planning, though the activity requires good weather and may be canceled if conditions are unsuitable. In that case, you will be offered another date or a full refund.

The tour also requires a minimum number of participants. If that minimum is not reached, BiteSized Iceland may offer another date or experience, or provide a full refund. Keep that in mind if you are building a tightly timed itinerary around the 11:00 a.m. start.

Who will get the most from this tour?

I would recommend this experience to:

• First-time visitors who want an easy introduction to Icelandic food
• People who prefer tasting several dishes instead of committing to one unfamiliar meal
• Beer fans interested in local craft brews
• Couples and small groups who value a limited group size
• Visitors staying in central Reykjavik
• Anyone who likes practical food advice they can use for the rest of a trip

It may be less suitable if you want a formal cooking class, a full sightseeing walk, or a detailed menu of named dishes before you book. The experience is about learning and sampling, not hands-on cooking or a guaranteed list of specific foods.

I would also be cautious about booking without asking questions if you have serious allergies or strict dietary needs. The tour says most people can participate, but it does not spell out ingredient substitutions or alternate tastings.

Booking advice and cancellation terms

You receive confirmation at the time of booking, and the mobile ticket makes arrival simple. Save the meeting address, Laugavegur 59, and plan to arrive with enough time to find Dill Restaurant before the 11:00 a.m. start.

Free cancellation is available up to 24 hours before the start time for a full refund. Inside that 24-hour period, you cannot receive a refund, and changes are not accepted. The cut-off follows local Reykjavik time.

Because the tour depends on good weather and a minimum number of participants, the provider may cancel before departure. You will then be offered another date or experience, or a full refund.

Should you book the Reykjavik supermarket and brewery tour?

Book it if you want a friendly, compact introduction to Icelandic food that combines everyday shopping with a proper tasting. The supermarket visit is the most useful feature, since it gives you context you can use during the rest of your stay. The private microbrewery lunch and included craft beer make the second half social and easy.

At $123, it is a specialist experience rather than a cheap meal. I would book it early in a Reykjavik visit, especially if you are unsure what to order or buy in Iceland. Skip it if you already have a detailed food plan, do not drink beer, or want a larger meal with a published menu.

FAQ

Where does the Reykjavik food tour start?

The tour starts at Dill Restaurant, Laugavegur 59, 101 Reykjavík, Iceland. The start time is 11:00 a.m.

Where does the tour end?

The tour ends at MicroBar Reykjavik at Laugavegur 86, 101 Reykjavík, Iceland.

How long does the experience last?

The tour lasts approximately two to three hours. The stated itinerary duration is three hours.

What happens during the supermarket visit?

You visit a grocery store on Laugavegur, Reykjavik’s main shopping street, to learn about Icelandic food culture and common local produce.

Is beer included in the tour price?

Yes. The experience includes complimentary tastings of local craft brews during lunch at the microbrewery.

How many people can join the tour?

The activity has a maximum of 12 participants.