Reviewed · REYKJAVIK TOURS

Private Food Walking Tour in Reykjavik

★ 5.0 · 141 reviews 3 hours (approx.) From $249 Operated by Your Friend In Reykjavik · Bookable on Viator
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Fermented shark, lamb hot dogs, smoked puffin, and shellfish soup give this private Reykjavik food tour its edge. You walk through the old center and harbor, stopping at ordinary places where Icelanders buy, snack on, or talk about food. The final tasting near Hallgrimskirkja church brings several strong Icelandic flavors together, including hákarl, the famous fermented shark.

I like the way the tour mixes food with city history, rather than keeping you seated in one restaurant. I also like the private format, since guides such as Einar, Gardar, Ester, Bjarni, and Magnus have been praised for answering family questions and adjusting the conversation to each group. The main caution is price: at $249.23 per person, this is expensive if you judge it only by the amount of food.

Key things to know before booking

Private Food Walking Tour in Reykjavik - Key things to know before booking

  • Fermented shark is part of the finale: You get a small taste of hákarl, along with an alcoholic or non-alcoholic Icelandic drink.
  • The walk covers central Reykjavik: Stops include Ingólfstorg, the harbor, Bæjarins Beztu Pylsur, a supermarket, and Dass Reykjavik.
  • Weekend timing adds Kolaportið Market: The flea market stop is included only when the tour runs on Saturday or Sunday between 11 a.m. and 5 p.m.
  • This is a private experience: Only your own group takes part, so the guide can focus on your interests and walking needs.
  • Food portions are varied but not necessarily meal-sized: You sample several specialties, rather than sit down to a large lunch or dinner.
  • The guide makes a big difference: The strongest feedback centers on friendly, amusing guides who explain local customs and history along the way.

Starting at Ingólfstorg in old Reykjavik

The meeting point is outside Hlöllabátar at Ingólfstorg, beside two tall stone pillars. These mark the place associated with Ingólfur Arnarson, traditionally regarded as Iceland’s first permanent settler, and the decision to settle in the Reykjavik area.

This is a useful start because you are not simply handed a snack and sent walking. The opening gives you a basic sense of how Reykjavik began and places you in the old city center right away. CenterHotel Plaza is to your right, and benches, tables, and a covered ceiling make the spot easy to find while you wait.

If you are being collected from a hotel or accommodation within the stated pickup area, confirm that detail before setting out. If you are outside the downtown zone, meet at Ingólfstorg instead. The guide wears a light blue jacket, and using Google Maps is recommended.

The tour is offered in English. Since this is a private outing, you can ask about architecture, food customs, family life, museums, or Icelandic history instead of listening to a fixed speech. That flexibility has been especially useful for families, with Bjarni praised for handling children’s random questions and keeping the walk approachable.

More Food Tours in Reykjavik:

Shellfish soup beside Reykjavik Harbor

Private Food Walking Tour in Reykjavik - Shellfish soup beside Reykjavik Harbor

The first food stop takes you down toward the harbor for Icelandic shellfish soup. It is served as an appetizer, so think of this as a warm opening taste rather than a full bowl that replaces lunch.

The harbor setting gives the soup some context. Seafood has long been central to Icelandic cooking, and this stop helps explain why saltwater food remains such a familiar part of daily life. Your guide can connect the dish to the country’s location and food supply, subjects that several guides handle particularly well.

This is also a practical first bite. A warm soup can be welcome in Reykjavik’s cool, changeable weather, and the mild opening flavor prepares you for stronger samples later. If you are sensitive to shellfish, tell the provider before the tour. The supplied information does not promise substitutions, so it is better to ask in advance.

Bæjarins Beztu Pylsur and the lamb hot dog

Private Food Walking Tour in Reykjavik - Bæjarins Beztu Pylsur and the lamb hot dog

Next comes one of Reykjavik’s best-known food stops, Bæjarins Beztu Pylsur. You sample an Icelandic hot dog made with lamb, an inexpensive local staple that has become a major part of the city’s food identity.

This stop is valuable because it keeps the tour from treating Icelandic cuisine as only a parade of unusual delicacies. A hot dog is casual, quick, and tied to everyday city life. You get a taste of something people actually grab while out in town, not just a carefully arranged plate made for visitors.

The stop lasts about 20 minutes. That gives you time to eat and hear why the stand matters, but it is not a long restaurant visit. The tour description warns you about copycats, so take the guide’s choice of stand seriously.

If your group includes picky eaters, this is likely one of the safer samples. The lamb flavor may be more distinctive than a standard beef or pork hot dog, but the format is familiar. It also creates a good contrast with hákarl later, when the food becomes much more daring.

A supermarket stop for everyday Icelandic food

Private Food Walking Tour in Reykjavik - A supermarket stop for everyday Icelandic food

A quick visit to a local supermarket is one of the smartest parts of the route. You look at Icelandic snacks, candy, and unusual grocery items, gaining a clearer picture of what people buy for home rather than what appears on a restaurant tasting menu.

Allow about 10 minutes. That is not enough for a full shopping trip, but it is enough to ask about products you might otherwise overlook. This is a good moment to ask your guide what makes a practical edible souvenir, which sweets are local favorites, and how Icelandic food habits have been shaped by geography and supply.

Guoni received particular praise for adding this kind of supermarket context and explaining how food availability has influenced eating habits. That detail matters because it turns the stop into more than a novelty shelf. You begin to see Icelandic cuisine as a response to climate, distance, fishing, farming, and imported goods.

Do not expect every item you see to be part of the tasting. The point is to inspect and discuss the selection. If you want to buy snacks, bring room in your bag and check any airline or customs rules that apply to your journey.

Kolaportið Market on Saturday or Sunday

Private Food Walking Tour in Reykjavik - Kolaportið Market on Saturday or Sunday

If your three-hour walk takes place during the market’s opening hours, the route includes Kolaportið, the Reykjavik Flea Market. It is open Saturdays and Sundays from 11 a.m. to 5 p.m., so this stop is not available on every departure.

Inside, you can look at traditional Icelandic foods and local market products. The appeal is the setting. A small indoor market offers a more ordinary, less polished view of Reykjavik food life than a restaurant designed around a tasting menu.

The stop lasts about 20 minutes. That is enough for a guided look, but you should not book this tour solely for the market unless your date fits the stated hours. On a weekday, the supermarket visit remains part of the food story, but Kolaportið does not replace it.

Ask about the market when booking if it is important to you. The supplied details do not say that the route changes in another way when Kolaportið is closed.

Dass Reykjavik and the stronger flavors

Private Food Walking Tour in Reykjavik - Dass Reykjavik and the stronger flavors

The final food stop is Dass Reykjavik on Vegamótastígur, near Hallgrimskirkja. Here you sample several Icelandic delicacies and finish with an alcoholic or non-alcoholic Icelandic drink.

The offerings described include smoked lamb tartar, smoked fish canapés, crowberry jam, and fermented shark. Smoked puffin is also highlighted as one of the Icelandic specialties you may taste. Food selection can vary, so you should not book expecting every named item on every departure.

Hákarl is the food most people will remember. The portion is small, which is sensible because fermented shark has a powerful ammonia-like smell and flavor. Some people find it fascinating, some dislike it, and some are surprised that it becomes manageable when eaten in the way the guide recommends.

A traditional Icelandic drink accompanies the shark tasting. You can choose an alcoholic option, such as a special beer or Black Death schnapps, or a non-alcoholic drink. If you do not drink alcohol, you are still included in the final toast and tasting.

The Dass stop lasts about 40 minutes, making it the longest single food stop. It gives you time to try several items instead of rushing through one dramatic bite. For many people, this is where the tour earns its character. You can compare mild, smoky, sweet, fishy, and fermented flavors in one sitting.

What the private format changes

Private Food Walking Tour in Reykjavik - What the private format changes

A private tour is a major part of the price. You are not sharing the guide with a large group, and only your own party takes part. That lets you ask more questions and gives the guide room to adapt the conversation.

This matters if your group has mixed interests. One person may want food details, another may care about architecture, and a child may ask about music or local customs. Stefan, for example, was praised for discussing Icelandic history and the metal scene, while other guides have added tips about museums and nearby attractions.

The private setup also helps if walking speed is a concern. One group found the route manageable despite difficulty walking, and the guide was friendly and considerate. Still, the tour is a walking experience through central Reykjavik, so tell the provider about mobility needs before booking. The available information does not give a total distance, step count, or detailed accessibility plan.

Your guide may be Einar, Gardar, Ester, Bjarni, Magnus, Bo, Stefan, Robyn, Palli, Guoni, or another member of the team. You cannot assume a particular person will lead your date, but the range of names reflects a broad guide team. The best guide feedback repeatedly points to humor, local knowledge, patience, and a willingness to follow the group’s questions.

Is $249.23 per person a fair price?

Private Food Walking Tour in Reykjavik - Is $249.23 per person a fair price?

At $249.23 per person, this is not a cheap way to eat in Reykjavik. Several stops are casual, and some samples are small. You could visit the hot dog stand, supermarket, harbor area, and many central restaurants on your own for far less.

The value lies in the package around the food. You are paying for a private English-speaking guide, a planned route, tastings across several types of venues, city orientation, and explanations that connect the food to Icelandic life. If you are new to Reykjavik and want a guided introduction without organizing each stop yourself, that can justify the cost.

If your priority is quantity, this may disappoint. One critical account described modest servings and felt that the food alone did not match the price. That is a fair concern, especially for two people paying nearly $500 before other expenses.

If your priority is access to unusual flavors and conversation, the calculation looks better. The lamb tartar, smoked items, crowberry jam, and hákarl are difficult to assess from a standard restaurant meal. The guide also gives you a chance to ask what to order later in the trip.

Group discounts are offered, though no discount amount is provided. Since the activity is private, check the final group price before committing. A larger party may find the per-person cost easier to accept than a couple paying the full listed rate.

Who will enjoy this Reykjavik food walk?

I would recommend it most to adventurous eaters who want local specialties explained rather than simply placed in front of them. You should be comfortable trying unfamiliar foods, including fermented shark, smoked meats, fish, and possibly puffin.

It also suits a first day or first full afternoon in Reykjavik. The route introduces the harbor, old center, supermarket culture, market food, and the area around Hallgrimskirkja. Several guides have also shared suggestions for museums and other places to visit the next day.

Families can enjoy it when the guide is willing to engage children. The private setup helps, but the food itself is aimed at curiosity rather than predictable kid-friendly dining. A child who likes tasting new things may have fun, while a very selective eater may mainly enjoy the hot dog and sweets.

I would be more cautious if you want a formal gourmet meal, generous portions, or a detailed promise of specific dishes. The experience is best understood as a guided tasting walk, not a three-hour restaurant meal.

Practical details that matter

The tour lasts about three hours and offers hotel or accommodation pickup within a specified radius. If you are outside that area, go directly to the meeting point at Hlöllabátar, facing Ingólfstorg Square.

A mobile ticket is provided, and the activity is near public transportation. Confirmation arrives when you book. Free cancellation is available when you cancel at least 24 hours before the local start time. Cancellations or changes made inside that window are not accepted for a refund.

The tour is offered in English. Most people can participate, but the walking format and tasting menu mean you should raise food restrictions or mobility concerns before the start. The information provided does not list a specific allergy policy, substitutions, total walking distance, or exact serving sizes.

The departure date matters if Kolaportið is a priority. That market stop requires a Saturday or Sunday tour between 11 a.m. and 5 p.m. Also remember that the tour ends at Dass Reykjavik, not back at your hotel or the starting point.

Should you book this private food tour?

Book it if you want a friendly local guide, a quick introduction to Reykjavik, and the nerve to try hákarl. The strongest part is the combination of ordinary food, unusual specialties, supermarket browsing, and useful cultural explanation. Guides such as Einar, Gardar, Ester, and Bjarni have been praised for making the walk personal and easy to follow.

Skip it if you mainly want the best food value for your money. You can eat a hot dog and visit central food spots independently for much less. At this price, the tour makes sense only when the private guiding, context, and chance to sample unfamiliar Icelandic foods matter as much as the food itself.

FAQ

How long is the Private Food Walking Tour in Reykjavik?

The experience lasts approximately three hours.

Where does the tour begin?

It begins outside Hlöllabátar at Ingólfstorgi 1 in Reykjavik, facing Ingólfstorg Square and the two tall stone pillars.

Where does the tour end?

The tour ends at Dass Reykjavik at Vegamótastígur 7, near Hallgrimskirkja church.

Is hotel pickup available?

Pickup is offered from hotels or accommodations within the provider’s specified radius. If you are outside that area, you are asked to meet at the starting point.

What food do you taste?

The stated tastings include Icelandic shellfish soup, a lamb hot dog, Icelandic snacks and candy, traditional market foods when Kolaportið is open, Icelandic delicacies at Dass Reykjavik, fermented shark, and an Icelandic drink. Other described samples include smoked lamb tartar, smoked fish canapés, crowberry jam, and possibly smoked puffin.

Is fermented shark included?

Yes. The final stop includes an opportunity to try fermented shark, also called hákarl.

Is alcohol included?

You can choose an alcoholic or non-alcoholic Icelandic drink at the final stop. The alcoholic choices may include a special beer or Black Death schnapps.

Does the tour visit Kolaportið Market every day?

No. The market stop is available when the tour takes place on Saturday or Sunday between 11 a.m. and 5 p.m. Kolaportið is closed outside those hours.

Is this a group tour?

No. It is a private activity, so only your own group participates.

What is the cancellation policy?

You can cancel for a full refund up to 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start are not accepted for a refund.

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