Reviewed · REYKJAVIK TOURS
Reykjavik Christmas Walking Tour
Reykjavik’s Christmas story is stranger and more fun than a row of pretty lights. On this two-hour walk, you’ll meet the Christmas Cat, hear about the 13 Yule Lads, look at Icelandic books and music, and finish at Hallgrímskirkja. Guides such as Ester, Stefán, Barti, and Einar have each added their own style, from Icelandic language tips to songs and family stories.
I like the way the tour links everyday places to local customs, especially Penninn Eymundsson bookstore and 12 Tonar music shop. I also like the warm pause for hot chocolate, coffee, treats, or cookies that some groups have enjoyed. The main caution is timing: Christmas markets may be closed on New Year’s Eve, so the advertised festive stops can change.
Key points to know before you book

- Christmas folklore takes center stage: Learn about the Christmas Cat, Yule Lads, Norse mythology, and Christian traditions.
- The route crosses central Reykjavik: Start at Ingólfstorg and finish beside Hallgrímskirkja, with several shops and squares along the way.
- Guides bring different personalities: Stefán has taught guests Icelandic words, Einar has made the tour musical, and Ester has been praised for her warmth and humor.
- A useful shopping walk: You can browse Icelandic books, ornaments, music, gifts, and souvenirs without giving up a full afternoon.
- Cold-weather planning matters: The walk lasts about two hours, and one stop indoors for a hot drink can make a real difference.
- Check the calendar: The Christmas market program is not guaranteed on every date, particularly December 31.
A cheerful start at Hlöllabátar and Ingólfstorg

Meet outside Hlöllabátar at Austurstræti 1, beside Ingólfstorg. Face the square and look for the two tall stone seat-pillars, each more than two meters high. Center Hotel Plaza is to your right, and the covered area with benches and tables gives you a practical place to wait.
The guide usually wears a light blue jacket marked Your Friend in Reykjavik on the back. That detail matters in winter, when people gather in heavy coats and low light. Still, arrive ready to wait outside. One group had a guide arrive 15 minutes late, which feels much longer when temperatures are below freezing.
The first stop is Ingólfstorg itself. In the Christmas season, the square may hold an ice rink, decorations, and market stalls. This is a good opening because you get an immediate sense of Reykjavik’s public holiday life before the guide explains the customs behind it.
The catch is simple: the market setup changes by date. On New Year’s Eve, the stalls were closed, and much of the festive program could not operate as described. If those stalls are central to your plans, ask about the date before booking.
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Austurvöllur and Iceland’s traditional Christmas tree

From Ingólfstorg, the walk continues to Austurvöllur Square. Here you’ll see the traditional Oslo Christmas tree, a seasonal landmark with a story of its own.
The guide uses the tree to explain how decorations and Christmas trees fit into Icelandic homes. This is more useful than simply stopping for a photograph. You begin to see Christmas as a northern custom shaped by family life, folklore, religion, and the long winter season.
The square also helps you get your bearings in central Reykjavik. The route is compact, and you are never being driven from one sight to another. You move through the city on foot, with general information about Reykjavik and Iceland mixed into the seasonal material.
Why an Icelandic bookstore belongs on a Christmas tour
At Penninn Eymundsson, the focus turns to books. Icelandic Christmas traditions are closely tied to giving and reading, and a bookstore offers a direct way to understand that custom.
You’ll see Icelandic Christmas books and may find something more personal than a standard souvenir. This stop is especially useful if you want a small gift connected to Icelandic culture. It also gives you a break from monuments and outdoor squares.
Do not expect a long shopping session. The stop is listed at about 10 minutes, so you’ll have time to look around, but not necessarily enough time to compare every title. If you find a book you want, you may need to return later on your own.
The Christmas Cat, Yule Lads, and Icelandic winter folklore

At Lækjartorg, the guide introduces the ferocious Christmas Cat. This creature is part of Icelandic Christmas folklore, and it is one of the details that makes the local season feel distinct from the familiar Santa-centered version found elsewhere.
The tour also covers the 13 Yule Lads, as well as folklore connected to Icelandic winter customs. You might hear about unusual seasonal foods such as fermented shark or fermented skate as part of the wider Christmas conversation. The point is not just to collect odd facts. The stories help explain images and products you’ll see in shops around town.
This section works best with a guide who enjoys storytelling. Barti has been noted for explaining the folklore and history of Christmas in a friendly way, and his Christmas sweater and Santa hat fitted the subject nicely. Stefán has also added language lessons and broader historical context.
The five-minute stop at Lækjartorg is short, so expect an introduction rather than a full lecture on Icelandic mythology. If you want every tale in detail, ask questions while walking.
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Litla Jólabúðin for ornaments and gifts

Litla Jólabúðin means the little Christmas store. It operates year-round and gives you a chance to look at Icelandic Christmas ornaments outside the main market season.
This is one of the most practical stops on the walk. You can browse possible gifts while learning what types of decorations appear in Icelandic homes. The store also provides another chance to get indoors, a welcome benefit in December.
Shopping is optional, and the tour does not include purchases. With only about 10 minutes scheduled, you should treat this as a preview. You might find a gift you want to come back for later, rather than trying to complete all your holiday shopping during the walk.
12 Tonar turns the walk into a music lesson

The next stop is 12 Tonar, one of downtown Reykjavik’s best-known music shops. Icelandic Christmas music draws on music from several countries, and this visit gives the guide a chance to explain that mix.
For music lovers, this can be the most distinctive part of the tour. Einar has given the walk a musical style, with singing around the town square, a hymn written by his grandmother at the church, and Icelandic Christmas music at the record shop. A group also enjoyed drinks and cookies there and used the stop to learn about local artists.
Those extras should not be treated as a guaranteed inclusion. The formal tour details include only an expert guide, and tips are not included. Still, 12 Tonar is a strong stop because it offers something you are unlikely to get from a standard sightseeing circuit: a sense of how the season sounds in Iceland.
If you are traveling with young children, this section may depend on their interests. One family with teenagers and young adults found the music and walking route entertaining. Another group felt the tour was less suited to little ones. The material leans toward conversation, history, and culture rather than games.
Hallgrímskirkja brings together faith and mythology

The walk ends at Hallgrímskirkja, Reykjavik’s famous church, at Hallgrímstorg 1. This is a practical finish because you can continue exploring the church and surrounding area after the guide leaves.
The final discussion considers the role of Christianity and Norse mythology in Icelandic Christmas. That pairing gives the tour a useful balance. Christmas in Iceland is not presented as only a church holiday or only a collection of old legends. You get both strands and see how they sit beside each other.
Some groups have heard a hymn inside the church, including one written by a guide’s grandmother. That kind of personal detail can make the final stop memorable, although the exact presentation depends on the guide and the day.
Because the tour ends here rather than returning to the starting point, plan your next move before you begin. You will finish uphill from the waterfront area, near one of Reykjavik’s main landmarks.
What the guides add to the experience

The guide is the heart of this tour. The route itself is pleasant, but the value comes from how the person leading it connects shops, folklore, music, and public spaces.
Ester has been praised for being funny, warm, and welcoming, with a style that makes people feel like they have a friend in Reykjavik. Stefán has mixed history with Icelandic language, answered questions carefully, and added small surprises. Barti has brought a warm Christmas spirit to stories about the Yule Lads and folklore.
Einar’s version is the most musical. You might hear singing, local Christmas music, and a hymn connected to his family. That makes the tour feel less like a fixed script and more like a walk shaped by the person guiding it.
The provider can accommodate a large maximum group of up to 99 people, though the actual feel of your departure depends on the date. A smaller group will make questions and conversation easier. With a large group, stay close to the guide and pay attention at crossings.
How much value do you get for $75.70?
At $75.70 per person, this is not the cheapest way to see Reykjavik’s center. You are paying for a two-hour guided experience rather than transportation or entry to a major attraction.
The price makes more sense if you value interpretation. A self-guided walk can show you Ingólfstorg, Austurvöllur, Lækjartorg, 12 Tonar, and Hallgrímskirkja, but it will not automatically explain the Christmas Cat, the Yule Lads, the Oslo tree, Icelandic books, or the connection between Christian and Norse traditions.
The shopping opportunities add some practical value, but purchases are separate. Hot chocolate, coffee, sweets, or cookies have been part of some groups’ experiences, yet they are not listed as formal inclusions. The only stated inclusion is an expert guide, and tips are extra.
I would consider the tour good value for a first visit during the Christmas period, especially if you want cultural background and a friendly introduction to central Reykjavik. I would think twice if you mainly want market stalls, since those can be closed on particular dates.
Who will enjoy this Reykjavik Christmas walk?
This tour suits you best if you want a gentle introduction to Icelandic customs without committing to a full-day excursion. It works well early in a Reykjavik stay because the route helps you understand the center and points out shops you can revisit.
It is a good match for:
- Adults and older children interested in folklore, music, and local customs
- Couples who want a seasonal city walk
- First-time visitors who want practical orientation
- Shoppers looking for books, ornaments, music, and Icelandic gifts
- Music fans who may enjoy Einar’s style of tour
You should be comfortable walking outdoors for about two hours, with several short stops and some indoor visits. Most people can take part, and service animals are allowed. The route is near public transportation, but the supplied details do not promise a fully step-free route.
Dress for Icelandic winter weather. Warm layers, waterproof footwear, gloves, and a hat are sensible. A covered meeting area helps at the start, and the indoor stops are welcome, but this remains a walking tour.
Booking details that affect your plans
The experience is offered in English and uses a mobile ticket. Confirmation arrives when you book, and the tour meets at Hlöllabátar in Ingólfstorg before ending at Hallgrímskirkja.
Free cancellation is available up to 24 hours before the start time. Cancellations or changes made less than 24 hours ahead are not accepted for a refund. The tour also needs a minimum number of participants, so if the provider cancels for that reason, you are offered another date or experience, or a full refund.
The tour has an average booking lead time of 67 days. That does not guarantee every date will sell out, but it is a useful signal for Christmas planning. Book early if your schedule is tight, then check the date carefully if seeing the Christmas market is a priority.
Should you book it?
Book this walk if you want the stories behind Reykjavik’s Christmas season, not just a quick look at lights and stalls. The strongest parts are the folklore, the guide’s personality, the bookstore and music-shop visits, and the final discussion at Hallgrímskirkja.
I would avoid booking it solely for the market experience unless you confirm that the stalls will be operating on your date. The New Year’s Eve problem is a real limitation, and a late guide in freezing weather is not a minor inconvenience.
For a culture-minded couple, a family with teens, or a first-time visitor who likes short city walks, this is a worthwhile seasonal introduction. Bring warm clothes, keep your schedule flexible, and think of the market as a possible bonus rather than the whole reason to pay for the tour.
FAQ
How long is the Reykjavik Christmas Walking Tour?
The tour lasts approximately two hours.
How much does the tour cost?
The listed price is $75.70 per person.
What language is the tour offered in?
The tour is offered in English.
Where does the tour begin?
You meet outside Hlöllabátar at Austurstræti 1 in Reykjavik, beside Ingólfstorg. Face the square and look for the two tall stone seat-pillars. Center Hotel Plaza is to your right.
Where does the tour end?
The walk ends at Hallgrímskirkja Church, Hallgrímstorg 1, Reykjavik.
What is included in the price?
An expert, fun-loving guide is included. Tips are not included.
Can I cancel the tour for a full refund?
Yes. You can cancel up to 24 hours before the experience starts for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted.
Are Christmas markets guaranteed to be open?
No. The markets may be closed on certain dates. On New Year’s Eve, the market stalls were closed, so the advertised market portion could not take place as normal.
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