Reviewed · REYKJAVIK TOURS
Puffin Travel choice – We decide where to go. Do it like locals
The best thing about Puffin Travel’s choice tour is that you decide the shape of the day. Gulla and Villi can follow your wish list or suggest places they personally love, from local art and knitting to sagas, natural hot baths, lava fields, and classic Iceland routes.
I like the private vehicle, which lets you set a pace that suits your group, and I like the local tips on where to eat, drink, and explore. The main consideration is that this is a flexible concept, not a fixed sightseeing circuit, so you should discuss your priorities before setting out. Also, one piece of feedback found the explanations a little light on a South Coast outing.
Key points to know before booking

- You choose the theme: Build the day around nature, culture, art, knitting, thermal bathing, children’s activities, or classic sights.
- Gulla and Villi are your hosts: You may be guided by Gulla or Villi, both of whom arrange personal, friendly outings.
- The route can go well beyond Reykjavik: Options include the Golden Circle, South Coast, Reykjanes Peninsula, and Landmannalaugar.
- You ride privately: Only your group takes part, in an air-conditioned vehicle with Wi-Fi.
- The day is flexible in length: The experience is generally about eight hours, with the description allowing roughly 7 to 12 hours.
- Plan for extra costs: Meals, museum admission, and an onboard restroom are not included.
A private Iceland day instead of a standard circuit
Many Iceland day trips follow a set order and return to Reykjavik on schedule. Puffin Travel’s choice tour takes a different approach. You begin with your interests, then shape the day around them.
That matters in Iceland, where the right outing can vary greatly from one group to another. A family may need regular activity and shorter stops. A couple may prefer quiet scenery and a natural thermal bath. A repeat visitor may have already seen the Golden Circle and want something less familiar.
You can hand Gulla or Villi a bucket list, or ask them to suggest places they enjoy themselves. The available ideas range from local culture to dramatic natural sites. You might spend part of the day learning about sagas and Icelandic traditions, visiting an artist, looking into Icelandic knitting, or seeing a traditional route with a different angle.
This flexibility is the tour’s real product. You are not simply paying for transport to famous sights. You are paying for a private day that can respond to your interests, weather, energy, and time.
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Gulla and Villi bring the local point of view

The experience is presented through Gulla and Villi, who may guide the day themselves. That personal element is important. You are not choosing from a large menu of anonymous excursions. You are arranging a day with people who can suggest what fits your group.
Villi is described as friendly, attentive, and informative, with a clean, well-maintained vehicle. Gulla’s approach is warm and personal, with an emphasis on making the day feel like time spent with a local host. That can be especially useful if you are visiting Iceland for a short stay and do not want to spend your limited time sorting out the details yourself.
You can also ask for practical advice beyond the route. Food, drinks, and places to explore are part of the local guidance offered. The information may be most useful at the edges of the day, when you are deciding where to eat in Reykjavik or what to do after the drive ends.
The tone is friendly rather than formal. If you want a guide who delivers a long, structured lecture at every stop, this may not be the perfect match. One piece of feedback specifically suggested that explanations could have been fuller on a South Coast trip. I would discuss your preferred level of commentary when booking.
Choose culture, art, or Icelandic knitting

The cultural options make this tour different from a normal sightseeing drive. You can ask for sagas and culture, with stories and places connected to Iceland’s traditions. The description also offers visits with artists and a knitting-focused outing.
These choices are valuable because Iceland is easy to reduce to waterfalls, volcanoes, and hot springs. Those sights are worth seeing, but the country also has a strong creative and storytelling culture. A private guide can give you room to follow a personal interest that would never fit into a standard bus itinerary.
An art-focused day could suit you if you want a closer look at Icelandic creative life. A knitting interest could turn the outing into a very specific cultural experience. The exact people or places are not listed in advance, so ask Gulla or Villi what is available during your visit and how much driving it involves.
This part of the tour also works well for repeat visitors. If you have already taken a Golden Circle outing, a cultural theme gives you another way to understand the country without simply checking off the same famous stops again.
Nature options from lava fields to the South Coast

If nature is your priority, the possible range is broad. The tour can head toward the surreal lava fields of Landmannalaugar, the dramatic South Coast, or the geothermal Reykjanes Peninsula.
Landmannalaugar is presented as an option, not a guaranteed stop. The same applies to the South Coast and Reykjanes. Your final route will depend on your interests, the available time, and the conditions on the day. You should confirm the exact plan before departure rather than assume every area can fit into one outing.
The South Coast gives you a classic Iceland option with major scenery and well-known stops. It suits a first visit if you want a broad look at the country beyond Reykjavik. The tradeoff is distance. A long drive can reduce the time available for each stop, especially if you try to cover too much in one day.
Reykjanes is another useful choice, particularly for visitors who want geothermal scenery and a route closer to the capital. It can offer a different mood from the South Coast, with volcanic ground and geothermal features rather than a single famous circuit.
Landmannalaugar appeals to people who want unusual volcanic scenery. Since the tour information does not promise a particular access route or stop list, treat it as an option to discuss rather than a fixed inclusion. Ask about seasonal access, road conditions, and the amount of time spent in the vehicle.
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Classic sights with room for a twist

You can still choose a traditional Iceland day. The Golden Circle and South Coast are specifically offered, but the point is to approach them in a way that fits your group.
That might mean spending more time at the places you care about and less time at those you do not. It might mean combining a famous route with a cultural stop, local food advice, or a thermal bathing experience. The exact adjustment is something you should settle with the guide.
This is a good compromise for a first visit. You do not have to choose between famous sights and a more personal day. You can request the main attractions, then ask for a few less ordinary touches.
The limitation is simple: a private guide cannot remove Iceland’s distances or unpredictable weather. If you attempt the Golden Circle, a far-reaching natural area, a museum, and a long bathing stop in eight hours, the schedule may feel rushed. Pick two or three main priorities instead of handing over an enormous list.
Natural hot baths and family-friendly planning

Thermal bathing is another possible theme. The description specifically mentions natural baths, so you can ask about including one in the route. Entrance fees are not listed as included, and the tour does not promise a particular bathing site. Confirm the location, admission cost, and what you need to bring before booking.
A private vehicle makes this option easier for a group with different energy levels. You can spend more time at a place your group enjoys, or move on without waiting for a large group. Still, the exact flexibility depends on the day’s route and agreed timing.
Families can also ask for activities suited to children. The guide notes that children need activity and that the itinerary can be built with this in mind. This is a useful difference from a long sightseeing drive where young passengers may spend hours waiting for the next viewpoint.
No specific children’s activity is promised, so ask for concrete suggestions. You will want to know how much walking is involved, how long the drive lasts, and which stops are likely to hold a child’s interest.
What the eight-hour day feels like

The stated start time is 9:30 am, and the standard duration is about eight hours. The description also gives a wider range of roughly 7 to 12 hours, which reinforces the custom nature of the outing. Confirm your preferred duration and any added cost before you go.
A day of this length can cover one main region well or combine a few nearby interests. It is less suited to an ambitious sweep across half the country. The more distant your chosen destination, the more important it becomes to agree on priorities.
Pickup is offered, which removes one common Reykjavik chore. You will ride in an air-conditioned vehicle with onboard Wi-Fi. Wi-Fi is handy for checking plans and staying connected, though I would not treat it as a substitute for a detailed route plan.
There is no restroom onboard. Restroom planning matters on a full-day drive, especially for families or anyone choosing a distant route. Meals are also not included, so ask when and where you are likely to stop, or plan to buy food along the way.
The $865 price and who gets the best value

At $865, this is a serious purchase. The value depends heavily on your group size and how much you care about privacy and flexibility. Since this is a private experience, only your group participates, but the supplied details do not say whether the price changes with group size. Confirm the total price for your party before booking.
For a larger group, a private vehicle can make sense because the cost is shared while the route remains personal. For a solo visitor or a very small party, the price is harder to justify unless you place a high value on comfort, safety, and a tailor-made day.
The price includes the air-conditioned vehicle, private transportation, and Wi-Fi. It does not include meals, museum entrance fees, or other admission charges. Those extras may be modest or significant depending on your chosen theme, so build them into your budget.
I see the strongest value for visitors with limited time, repeat visitors who have already covered the standard routes, families with specific needs, and groups that do not want to fit into a fixed schedule. If you simply want the cheapest way to see the Golden Circle, a regular group tour will probably be better value.
Practical details that matter on the day
You receive confirmation when you book, and mobile tickets are supported. The start time is 9:30 am, with pickup offered. The tour is private, and most people can participate.
Service animals are allowed, and the starting area is near public transportation. The vehicle is air-conditioned and described as clean and well maintained. You should still tell the operator about mobility needs, children, food plans, and any must-see locations before the day begins.
I would send a short priority list rather than a vague request. Separate it into three parts:
- Must see
- Nice to see
- Only if time and weather allow
That gives Gulla or Villi a clear basis for planning. It also helps prevent the common problem of trying to fit too much into a single Iceland day.
The weather rule is important. This experience requires good weather, and poor conditions can lead to a new date or a full refund. You can cancel for a full refund up to 24 hours before the start time. Cancellations and changes within 24 hours are not refunded or accepted.
Who should book Puffin Travel’s choice tour
I would consider this tour if you want Iceland to feel personal rather than standardized. It is a strong fit for a group with a clear interest, such as sagas, art, knitting, nature, thermal bathing, or family activities.
It also suits repeat visitors and cruise passengers with one free day. The private format can help you use a short visit well, though you should be realistic about driving distances.
Solo visitors may appreciate the private setting and the personal care described by the operator. The price, however, is a major factor for one person. Ask for the exact total and compare it with a standard outing before committing.
I would hesitate if you need a fixed list of guaranteed sights, a detailed published schedule, or nonstop formal commentary. The charm is flexibility, and flexibility also means the final day depends on your conversation with the guide.
My call: book it for a personal day, not a checklist
Book Puffin Travel’s choice tour if you want Gulla or Villi to shape Iceland around your interests and you are willing to help define the day. The strongest reasons are the private vehicle, personal route planning, local suggestions, and the chance to mix classic sights with art, culture, natural baths, or less familiar places.
Before paying $865, confirm the guide, route, duration, group price, likely meal stop, and any entrance fees. Give the guide your top priorities and ask how much time will be spent driving.
If you want a local-host experience with room to change direction, this is an appealing choice. If your main goal is a low-cost, fixed sightseeing circuit, choose a simpler group tour instead.
FAQ
Where does the tour start?
The tour starts at 9:30 am in Reykjavik, with pickup offered.
How long does the experience last?
The standard duration is approximately eight hours. The description also allows for a customized day of roughly 7 to 12 hours, so confirm the exact length when booking.
Is this a private tour?
Yes. Only your group participates in the private activity.
Who may guide the tour?
The experience is arranged by Puffin Travel and may be guided by Gulla or Villi.
Which places can I visit?
Possible choices include Reykjavik, Landmannalaugar, the South Coast, the Reykjanes Peninsula, the Golden Circle, natural thermal baths, cultural sites, artists, and knitting-related activities. The final route is customized.
Is transportation included?
Yes. Private transportation in an air-conditioned vehicle is included.
Is Wi-Fi available?
Yes. Wi-Fi is available onboard.
Are meals and entrance fees included?
No. Meals are not included, and museum entrance fees are extra. There is no restroom onboard.
What is the cancellation policy?
You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made within 24 hours are not accepted and are not refunded. If poor weather causes the operator to cancel, you can receive a different date or a full refund.
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